Crafting the Perfect Pre-Holiday "Thank You" Email for Clients and Customers With the holiday season just around the corner, it’s a wonderful opportunity to take a moment, think about the things that matter, and show sincere appreciation to your clients and customers—the people who truly keep your business going. A thoughtful "Thank You" email isn’t just a nice thing to do around this time of year; it’s a really effective way to deepen your connections, build stronger loyalty, and make sure you head into the new year on a great footing. But here’s the thing: everyone’s sending holiday messages these days, so you need to make sure yours cuts through the noise. That’s why we’ve put together this professional guide to help you craft a pre-holiday thank-you email that’s both meaningful and impactful. Step 1: Define Your Goal and Tone Figure out the main reason for your email before you even start writing. Are you just sending a thank you, or do you also want to let pe...
Email marketing trends in 2025 According to Statistics, the global email marketing market was worth $7.5 billion in 2020 and is expected to grow to $17.9 billion by 2027. If you want to excel in your industry, embrace the latest trends in email marketing. A business that stays on the cutting edge of industry developments is always more successful at drawing in customers. #1: Email marketing automation With email marketing automation, brands can keep a regular and smooth connection with their subscribers. For example, think of a drip campaign. Instead of overwhelming users with lots of content all at once, each email is sent based on specific actions, making the messages feel more personal and welcoming. Also, since the content is shared in small, easy-to-read parts, readers won’t struggle with much text. Here is how you can optimize your marketing efforts: Make use of email templates. Automate mailing list scrubbing. Send automated transactional emails to your customers. Autom...