Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
6 Steps to Create an Outstanding Marketing Plan In the present-day competitive business arena, a thoughtfully developed marketing plan is not just an option – it is a requirement . It serves as your strategic guide, helping to direct your actions and ensuring that every marketing effort aligns with your key business goals. But how can you craft a plan that truly makes an impact? This article will lead you through six important steps to create a remarkable marketing plan, complete with an outline, timeline aspects , and practical templates. Step 1: Perform a Comprehensive Situational Analysis (Where Are You Currently?) Before you can identify your future direction, it is essential to grasp your present circumstances. This phase requires a detailed examination of both your internal and external environments. Internal Analysis: Strengths: What are your standout capabilities? What distinguishes your offerings? (e.g., strong brand reputation, innovative product, efficient distributio...