12 Biggest SEO Trends in 2026: Strategies to Get Ahead SEO is evolving rapidly, driven by the integration of Artificial Intelligence into search. By 2026, success will depend not on simple keyword optimization but on achieving visibility across a dynamic ecosystem of generative AI, social platforms, and personalized user experiences. 1. AI Optimization Overviews (Generative Engine Optimization) Trend: Google's AI Overviews (also known as Search Generative Experience—SGE) deliver succinct, AI-generated responses directly on the Search Engine Results Page (SERP), significantly boosting zero-click searches. Strategy: Focus on Generative Engine Optimization (GEO) . Structure your content so that Large Language Models (LLMs) can easily parse, cite, and select your information as a trusted source for their summaries. Example: Instead of a long paragraph explaining "How to install a smart thermostat," create an H2 sub-heading: " How Do I Install a Smart Thermostat? ...
Email marketing trends in 2025 According to Statistics, the global email marketing market was worth $7.5 billion in 2020 and is expected to grow to $17.9 billion by 2027. If you want to excel in your industry, embrace the latest trends in email marketing. A business that stays on the cutting edge of industry developments is always more successful at drawing in customers. #1: Email marketing automation With email marketing automation, brands can keep a regular and smooth connection with their subscribers. For example, think of a drip campaign. Instead of overwhelming users with lots of content all at once, each email is sent based on specific actions, making the messages feel more personal and welcoming. Also, since the content is shared in small, easy-to-read parts, readers won’t struggle with much text. Here is how you can optimize your marketing efforts: Make use of email templates. Automate mailing list scrubbing. Send automated transactional emails to your customers. Autom...