Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
Nowadays, It's almost a necessity for competing business to be able to draw customers online. There isn't a distinct difference between online and offline experience, and customers nowadays actually expect almost anything to be available on the internet. However, marketing buzzwords, for that matter, are so many to make decision a difficult type. Two terms that are usually the cause of business owners' head aches are SEO and digital marketing. SEO OR Digital Marketing: How big a role should A.I. play in our lives? Think of digital marketing as if it were an umbrella term that integrates all the forms such as the print media, television, or radio. It is just all the online techniques that you use to engage your target audience. SEO or Search Engine Optimization is exactly an individual tactic, which is aimed at increasing your website's living space in the SERP. Here's an analogy: You should picture your site as a small store situated amid a vibrant street bustl...