Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
Lead Generation Lead generation is critical for the success of B2B enterprises since it allows you to identify your brand, interact with potential clients, and guide them through the purchasing process. However, despite its importance, successful lead creation remains one of the most difficult tasks for marketers. 61% of marketers said their top challenge was generating traffic and leads. We understand why you feel overwhelmed. You must establish a system that generates content, drives traffic, converts prospects, and qualifies them before passing them to your sales team. You must do so at scale while competing for your buyer's attention in a congested media environment. However, it does not have to be as daunting as it appears. This comprehensive guide breaks down each stage of establishing a lead generation plan into simple, achievable steps. Whether you're a complete newbie or an experienced marketer trying to improve your strategy, this guide offers actionable sugge...