Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
Social Media to Website: The Traffic Generation Gateway Social media isn't only for sharing cute cat clips or staying updated with far-off family. It's also a strong tool for promoting your business and bringing visitors to your website . But how can you change those likes and shares into people visiting your site and buying things? This blog post will give you tips and methods to make your social media work better at bringing people to your website. Building a Strong Foundation: Profiles and Optimization Before making content, ensure your social media pages are set up to bring people to your site. Great Bio: Write a short and simple bio that shows what your brand is about and has a message telling people to visit your website. Good Photos: Use clear and nice-looking profile and cover pictures that are the same across all your social media accounts. Website Link: Include a clickable link to your website in your bio and relevant posts. Content is King (and Queen): Crafting C...