Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
AI marketing stats Marketing fluctuates constantly, yet the speed of transformation in the AI era is remarkable. With 2025 on the horizon, artificial intelligence has moved beyond being a futuristic idea; it is now the driving force behind marketing strategies, revolutionizing customer interactions and reshaping the core of engagement. To appreciate the scale of this change, let’s examine 10 striking AI marketing statistics set to take center stage in 2025. 1. 85% of Customer Interactions Will Be Handled Without Human Agents: This statistic highlights the growing advancement of AI-driven chatbots, virtual assistants, and automated response systems. By 2025, AI is expected to tackle complex inquiries, offer tailored suggestions, and address complicated problems with little need for human involvement. This evolution is not aimed at completely replacing human agents; instead, it seeks to enhance their roles, allowing them to concentrate on more strategic tasks and foster relationships. I...