Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
SEO Audit Checklist 2025 The ultimate SEO Audit checklist Basics ON-page Local SEO Technical SEO Backlinks UX and CRO Content SEO setup: 1. Do you have access to your Google search console property? It is used to monitor search performance and site health, which is essential for SEO . 2. Is the search console set up properly ? Make sure your Google Search Console (GSC) is working properly - check the tool and see if: Are you the verified owner? Are pages being indexed? 3. Do you have access to Bing webmaster tools? Explore your site, analyze backlinks, understand performance and manage keywords for free. 4. Is your GA4 property set up? Use Google Analytics (GA4) to track user behaviour, such as user flows and time on page, which is critical for optimizing performance. 5. Have you set up conversion tracking in Google Analytics? Track leads and conversions to see which pages are driving revenue results. 6. Have you connected the search conso...