12 Biggest SEO Trends in 2026: Strategies to Get Ahead SEO is evolving rapidly, driven by the integration of Artificial Intelligence into search. By 2026, success will depend not on simple keyword optimization but on achieving visibility across a dynamic ecosystem of generative AI, social platforms, and personalized user experiences. 1. AI Optimization Overviews (Generative Engine Optimization) Trend: Google's AI Overviews (also known as Search Generative Experience—SGE) deliver succinct, AI-generated responses directly on the Search Engine Results Page (SERP), significantly boosting zero-click searches. Strategy: Focus on Generative Engine Optimization (GEO) . Structure your content so that Large Language Models (LLMs) can easily parse, cite, and select your information as a trusted source for their summaries. Example: Instead of a long paragraph explaining "How to install a smart thermostat," create an H2 sub-heading: " How Do I Install a Smart Thermostat? ...
SEO Audit Checklist 2025 The ultimate SEO Audit checklist Basics ON-page Local SEO Technical SEO Backlinks UX and CRO Content SEO setup: 1. Do you have access to your Google search console property? It is used to monitor search performance and site health, which is essential for SEO . 2. Is the search console set up properly ? Make sure your Google Search Console (GSC) is working properly - check the tool and see if: Are you the verified owner? Are pages being indexed? 3. Do you have access to Bing webmaster tools? Explore your site, analyze backlinks, understand performance and manage keywords for free. 4. Is your GA4 property set up? Use Google Analytics (GA4) to track user behaviour, such as user flows and time on page, which is critical for optimizing performance. 5. Have you set up conversion tracking in Google Analytics? Track leads and conversions to see which pages are driving revenue results. 6. Have you connected the search conso...