Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
Effective marketing collateral's In today's competitive environment, merely offering an excellent product or service is no longer sufficient. It is crucial to convey your value, assist your customers throughout their journey, and foster enduring relationships. This is where marketing collateral becomes essential – a variety of materials that bolster your sales and marketing initiatives. From drawing in new leads to pleasing current customers, the appropriate collateral can significantly impact your success. Now, let’s explore 29 vital types of marketing collateral, accompanied by real-world examples from Indian businesses, to aid you in effectively promoting your brand and attaining impressive growth. Table of Contents What Is Marketing Collateral? Pre-Purchase Sales & Marketing Collateral Business Listings & Directories Product Vs. Product Content Brand Magazines Product Catalogs Research Reports Infographics White Papers Flyers Brochures Abandoned Cart Emails We...