Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
In the fast-paced digital world of 2025, simply producing "good content" won't suffice . With AI and large language models (LLMs) revolutionizing the way we search, you need to be strategic about how you create your content . If you want to stand out in Google's Search Generative Experience (SGE) and make your mark in learning management systems (LMS), your content must be designed for discoverability and to provide accurate responses . This article explores strategies for creating content that's both snippet-friendly and appealing to both real people and sophisticated algorithms, complete with practical examples.f 1 . Understand Your Dual Audience: Humans and Machines Both the human reader seeking engagement and thorough information and the machine (Google's algorithms, LLMs, and LMS parsers) seeking organised data and straightforward responses are served by your content . It is essential to optimize for both. Real-life Example: If you're cre...