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📝 How to Do a Complete Local SEO Audit: 12-Point Checklist with Examples A Local SEO Audit is an essential process for businesses targeting customers in a specific geographic location. It involves a methodical review of your online presence to discover strengths, weaknesses, and opportunities for achieving better rankings in local search results (like Google's 'Local Pack'). This comprehensive 12-point checklist is designed to help you conduct a thorough audit, including relevant examples from the Indian context. The Local SEO Audit Checklist 1. Keyword Topic/AI Prompt Audit 🔑 "Here, it's all about making sure the keywords you're focusing on truly match what people in your local area are actually looking for online. You also need to think ahead about how users, especially with all the AI tools popping up, might search for the services you offer. Action: Review your current ranking and the organic traffic you're receiving for terms related to your loc...

  SEO is NOT brain surgery! What Even Is SEO (and Why Should You Care)? You might have heard the term SEO mentioned frequently, but what does it actually entail? It stands for Search Engine Optimization, which is the art and science of improving your website's position on Google and other search engines. Imagine this: If your website is a shop, SEO is the way to get your shop located on a busy street with excellent signage rather than in a hidden alley that no one knows about. When someone searches for a service or product you offer, you want to be right at the top of the search results, not stuck on page 10. Why is this significant? Because the higher you rank, the more clicks you receive, resulting in more potential customers. It's as simple as that. / The 3 Pillars of SEO (No Jargon, Promise) The 3 Pillars of SEO SEO may seem complicated, but it fundamentally revolves around three core concepts. Imagine a three-legged stool—if one leg is absent, the entire structure colla...