Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
🤖 The Rise of the AI Marketer: Best Examples in Action Artificial Intelligence (AI) has evolved from a futuristic concept to a vital component of modern marketing. By analyzing large datasets, predicting consumer behavior, and automating complex tasks, AI delivers unmatched personalization and efficiency. Leading global brands demonstrate how AI transforms customer experiences and drives significant business growth. 🛍️ Hyper-Personalization and E-commerce The most prominent and influential uses of AI involve crafting personalized experiences that extend beyond simple tactics like inserting a name in an email. Netflix: The Recommendation Engine: Netflix's AI framework is arguably the benchmark in the industry. It evaluates not only what you have watched but also the timing, duration, and even the artwork or thumbnail that prompted your click. This results in recommendations that are so accurate they affect over 80% of the content consumed on the platform, greatly minimizing ...