Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
How to Use Short-Form Video in Digital Marketing: A Comprehensive Guide In today's rapidly moving digital world, people's attention spans are getting shorter, and visual content is king . Short videos have become a powerful tool for digital marketers, providing a lively and captivating way to reach audiences, boost brand recognition, and increase conversions . This article explores the ins and outs of short-form video marketing, offering a complete guide to using it effectively for your brand. What is a Short-Form Video? Short-form video content is typically less than 60 seconds long, though some platforms expand this to 3 minutes . Its distinctive features include: Conciseness: Designed to communicate vital messages quickly and effectively. Vertical Format: Optimized for mobile viewing, reflecting how most people hold their smartphones. High Engagement: Uses dynamic images, music, and text overlays to attract and hold viewers' attention. Shareability: Promotes ...