Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
Location Marketing Sometimes, even the most experienced tech enthusiasts can feel like a confused elderly lady trying to use a MacBook Pro with Linux when it comes to understanding the latest technological advancements. Location-based marketing is already taking shape, with numerous tools that provide the chance to send highly relevant and localized messages to customers based on their current location. But what are these options, and how do they work? Here’s a snapshot of the current location-based marketing scene. It’s essential to recognize that many of these terms are still evolving, and their meanings are being established. For instance, geo-targeting is often used interchangeably with location targeting at this time, but that could change. As technology and its applications continue to develop, the terminology may also shift. But don’t worry, we’ve got all the insights you need right here, right now. Location-based targeting terms to know: Geo-targeting: Geo-targeting, whic...