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The Year Tradition Got a Tech Makeover: A Recap of India’s 2025 Festive Ads

  Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
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The Year Tradition Got a Tech Makeover: A Recap of India’s 2025 Festive Ads

 

Top Indian Holiday Campaigns of 2025

Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience.


TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support.


Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor.

Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products.

Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments.

Key Learnings for Marketers
1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection.
2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swiggy).
3. Emotional Storytelling: Campaigns that focus on unity, family, and shared growth (TVS Credit, Casio) resonate deeply.
4. Tech Meets Tradition: Use AI (Home Credit) or highlight advanced features (Apple's puppets with iPhone 17 Pro) within festive contexts.
5. Influencers & UGC: Collaborate with creators (Boat) and encourage user-generated content with hashtags for authentic engagement.
6. Festival as Emotion: Position festivals as broad emotions (Christmas as a pan-India feeling) rather than just product-pushing events.













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