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The Year Tradition Got a Tech Makeover: A Recap of India’s 2025 Festive Ads

  Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
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2024 SEO Tools & Tactics To Refresh Your Strategy & Boost Performance

2024 SEO Tools & Tactics To Refresh Your Strategy & Boost Performance

Use AI and Google's new search features to make your SEO plan work better. Keep track of the latest trends and tools for 2024!

As AI becomes more important online, with Google constantly updating its search methods and more competition, how do you adjust your plan to stay current?

Because things are always changing, SEO experts need to discover fresh approaches to achieve success in 2024.

If you want to not just stay in the game but excel during these big changes, it's crucial to stay informed about the latest trends and find new methods for improving SEO.

In this guide, we'll show you strategies to improve how easily your content can be found through searches, and we'll present the tools you need to put these strategies into action effectively.

Some of the most significant improvements you can start making in 2024 include:

  • Knowing how to optimize processes with AI.
  • Mastering technical SEO and website optimization.
  • Executing and measuring your SEO more efficiently.

How AI Capabilities Can Be Applied To SEO

In 2024, people will discuss the effective use of artificial intelligence (AI).

The main point about AI is that it cannot replace people. Using AI in 2024 means finding the right mix and cooperation between human creativity and AI improvements.

Instead of depending only on AI technology, look for ways to use it to improve your outcomes.

For example, if you're a content marketer trying to make your work more efficient, AI can help by providing ideas, suggestions, and strategies based on data to make your content better and more relevant.

How Ahrefs Integrates AI in SEO & Content Marketing Tools

Using up-to-date technology, looking for important words for your website has become easier and more efficient. However, choosing the right starting words can still be challenging.

If you know about Ahrefs' Keywords Explorer tool, you'll be happy to hear it now has an upgraded AI helper that easily gives you ideas for more keywords.

You can now receive AI-generated keyword ideas right inside the tool, so you don't have to switch between it and ChatGPT while doing your keyword research.

And when it comes to content marketing applications for AI, Ahrefs released several free AI-powered writing tools. With these tools you can:

  • Input your rough ideas and get an organized, well-structured outline in minutes.
  • Improve the quality, clarity, and readability of a sentence or paragraph with an instant content refresh.
  • Generate optimized meta titles for better search engine visibility.
  • Craft informative, SEO-friendly meta descriptions for your articles quickly and easily.
  • Simplify and summarize your content with precision.
  • Brainstorm variations of ready-to-use, SEO-friendly blog post ideas to drive more traffic to your blog.
  • Generate descriptive alt text for your images to improve accessibility and SEO without a hassle.
  • Get inspiration for your next piece of content by generating a variety of creative ideas.
  • And more!

Stay ahead of the curve and start leveraging AI to your advantage with Ahrefs.

How To Master Website Optimization & Technical SEO

A well-designed and technically strong website serves as a solid base, protecting you from the effects of tough core updates that search engines might introduce.

As search algorithms get more advanced, providing a smooth user experience, quick loading times, and following Core Web Vitals guidelines have become important elements for successful SEO.

By becoming skilled at technical SEO and maintaining your website at its best, you're not only providing a smooth experience for users but also telling search engines that your content is dependable and credible.

This forward-thinking strategy helps make sure your site stays visible and important as search ranking rules change.

Using the Ahrefs Site Audit tool, you can do a detailed SEO check to find out about technical and on-page SEO problems on your website, and understand exactly what's stopping your website from doing better.

Also, the tool has recently introduced some cool new features to improve your analysis work.

Here are some key updates you should know about:

  • Core Web Vital (CWV) metrics: Filter your pages by various CWV data points during website recrawls. Visualize CrUX and Lighthouse scores, historical changes, and individual metric performance in the Performance report.
  • Google Data Studio integration: Build personalized reports by blending data from different sources and visualizing everything in the form of reports and dashboards.
  • Search by HTML code and page text: Easily search for specific elements extracted during a crawl, such as Google Analytics IDs or “out of stock” labels.
  • List of issues for a particular URL: Addressing an issue on a specific URL is streamlined with a dedicated tab showcasing all related issues, allowing comprehensive fixes.
  • Links Report in Site Audit Issues: Navigate issues more effectively with an additional links report tab, facilitating in-depth analysis at the links level. For instance, browse and export links related to 404 pages for a thorough understanding.

Easy Way: Use An SEO Plugin To Help Optimize Your Content

Ahrefs has introduced a WordPress SEO plugin to help you optimize your website more effectively.

This new plugin allows you to automatically check your content and see how well each piece performs for a specific keyword you choose.

It also gives you suggestions on how to make your articles better for improved performance.

Here are a few key capabilities:

  • You can import “focus keywords” for each article from Yoast, RankMath, and AIOSEO.
  • Smoother audit progress that shows real-time audit completion percentages.
  • Export to CSV all metrics for all analyzed articles or only articles with selected performance status.

How To Execute & Measure Your SEO KPIs More Efficiently

Making sure your website follows the latest SEO practices is crucial, but that's not all you need to do.

To stay ahead, you also need to closely watch your competitors' websites, understand their tactics, and adjust your strategies accordingly.

Being successful in SEO means more than just being seen; it means doing better than your competitors.

Using Ahrefs, you can check the Site structure report in Site Explorer to easily see how a competing website is set up and which parts bring in the most natural traffic.

Regularly reviewing the competition and adjusting your strategy based on current information is key to staying ahead.

The Site structure report is just one of the updates to Ahrefs' Site Explorer tool. The overview report has also been updated and is worth looking into.

Not only does it load noticeably faster than the previous version, but you get access to the following new features:

  • New history chart.
  • Comparison mode.
  • Paid traffic data.
  • Year-over-year mode.
  • Google algorithm updates.
  • Calendar report.
  • Site structure report.

Start Ranking Higher & Maximizing Opportunities With Ahrefs Now

In the fast-changing world of SEO, Ahrefs is a helpful partner that gives you the tools to not only keep up but also improve your rankings.

We've looked at important strategies that will change your SEO approach in 2024 and later, including using AI tools wisely, understanding technical SEO, and doing everything accurately.

It's time to accept changes and improve your search results.

Begin your path to long-term SEO success with Ahrefs' wide range of tools and new features.

Their new pricing plan lets you use the features you need the most. Give it a try today!


 

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