Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
How do I grow my email list from scratch? Level Up Your List: Getting More Email Subscribers in 2025 Building a strong email list will remain a key component of successful digital marketing in 2025 . It's your direct access to your target audience , allowing you to cultivate leads, market products, and establish a devoted following . But , in an increasingly noisy digital market, how do you cut through the clutter and attract more people to click the subscribe button ? Here are 11 concrete tactics for growing your email list in 2025, with examples from the Indian industry to illustrate each. 1 . Craft a Compelling, Irresistible Offer: Generic " Subscribe to our newsletter " calls to action are ineffective . You must provide true value in exchange for an email address . Consider exclusive content, discounts, early access, free resources, or helpful recommendations. Example: Imagine a popular online learning platform like Unacademy offering a free ...