Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
Write Engaging Welcome Emails You have done a hard job . You've captivated their attention, persuaded them to subscribe, and they're now officially a member of your community . But the trip does not stop there . In reality, it's only the beginning . The initial engagement your new subscriber has with you after clicking the "subscribe" button is critical, and this is where the power of a well-crafted welcome email comes in. Your welcome email is more than a formality; it's an excellent opportunity to impress people, get things started right, and lay the groundwork for a long-term, mutually beneficial relationship . Skip it at your own risk, because a mediocre greeting can drive individuals to tune out, unsubscribe, and miss out on a crucial opportunity to form a bond. This blog post will cover the main components of creating welcome emails that greet your new subscribers, capture their interest, and motivate them to continue engaging with you...