Top Indian Holiday Campaigns of 2025 Swiggy Instamart (Christmas): Leveraged to present Christmas as a pan-India celebration, while emphasizing convenience. TVS Credit (Diwali): The "#MilkarBadhayein #SabkiTarakki" campaign highlighted shared growth and thoughtfully celebrated mutual support. Boat (Holi): Featured influencer Veer Parihar in a fun, relatable scenario about music and waterproof speakers, showcasing product utility with humor. Casio India (Onam): Presented a locally crafted watch as a symbol of enduring family love and memories, emphasizing localized products. Godrej (Christmas): "Jingle Bells Unwrapped" modernized a classic with Indian urban rituals, focusing on comfort and everyday festive moments. Key Learnings for Marketers 1. Nostalgia Sells: Re-imagining iconic music or traditions (like Swiggy) creates instant connection. 2. Localize Deeply: Connect with Indian audiences by showcasing diverse regional celebrations and values (Casio, Swig...
The year is 2024, and the digital landscape in India is undergoing a seismic shift. We're no longer tethered to flat screens; we're stepping into immersive, interactive worlds known as the Metaverse . This nascent realm, where virtual reality (VR) and augmented reality (AR) blur the lines between the physical and digital, presents a goldmine of opportunities for brands seeking to engage consumers in unprecedented ways. So, how can brands master the art of Metaverse marketing? Let's dive into the key ingredients: 1. Building Your Metaverse Home: The first step is establishing your brand's presence within the Metaverse. This could involve creating a virtual storefront, hosting engaging events, or developing immersive experiences that align with your brand values. Imagine hosting product launches within virtual fashion shows, conducting live Q&A sessions with brand ambassadors in VR environments, or offering gamified product tutorials in AR. Remember, it's not ju...