Tech-savvy

SXO vs SEO Introduction Search engine optimization (SEO) is associated with keywords, backlinks, ranks, and other factors. The primary goal is to boost exposure or position on the search engine result page (SERP). However, a shift has occurred and is rapidly gaining speed due to advances in advanced search engine algorithms and machine learning, critical components of artificial intelligence. The evolution of SEO has resulted in an emphasis on people and addressing their requirements rather than just optimizing for the SERP. In other words, it has evolved into optimizing for the user's search experience or SEO SXO. What Is SXO (Search Experience Optimization )? SXO is a comprehensive website performance optimization strategy incorporating SEO strategies and procedures to boost exposure in search results. It maintains content relevancy and high quality while also focusing on User Experience (UX). User Experience, or UX, is the sense of ease, enjoyment, and contentment that a ...

  Location Marketing Sometimes, even the most experienced tech enthusiasts can feel like a confused elderly lady trying to use a MacBook Pro with Linux when it comes to understanding the latest technological advancements. Location-based marketing is already taking shape, with numerous tools that provide the chance to send highly relevant and localized messages to customers based on their current location. But what are these options, and how do they work? Here’s a snapshot of the current location-based marketing scene. It’s essential to recognize that many of these terms are still evolving, and their meanings are being established. For instance, geo-targeting is often used interchangeably with location targeting at this time, but that could change. As technology and its applications continue to develop, the terminology may also shift. But don’t worry, we’ve got all the insights you need right here, right now. Location-based targeting terms to know: Geo-targeting: Geo-targeting, whic...